Input
Review a landing page
You can either paste a public URL for best-effort server-side extraction or switch to manual mode and paste the page elements directly. URL mode checks markup and text signals only, not visual design quality.
Free CRO tool
Landing Page Checklist Grader
Grade a landing page against a practical conversion checklist so you can spot missing CTAs, vague offers, weak trust signals, thin copy, and other issues before you send traffic.
Landing page review matters because conversion performance depends on clarity, structure, trust, and a visible next step. This tool gives marketers, founders, freelancers, and agencies a deterministic rules-based review of the copy and page elements it can actually detect.
Results
Landing page grade
Add a URL or paste landing page content to begin
You will get an overall score, category grades, checklist pass or warn states, strengths, and the next best improvements as soon as enough page data is available.
Fetching and grading the page
Markework is extracting page signals, checking the conversion checklist, and preparing recommendations.
Categories
Category breakdown
Checklist
Checklist details
Recommendations
Recommendations
Strengths
What is already working
Next best improvements
Priority actions
Detected signals
Detected page signals
FAQ
Frequently asked questions about landing page grading and CRO reviews
These answers are written for marketers, founders, freelancers, agencies, and business owners who need a faster way to review conversion pages.
What does a landing page checklist grader actually review?
It reviews the structural and copy signals that can be detected reliably, such as headline presence, CTA coverage, offer clarity, trust signals, social proof, FAQ or objection-handling cues, scannability, and core SEO basics. It does not claim to judge visual design unless those signals are explicitly detectable in the page markup or text.
Can this tool analyze a live landing page URL?
Yes, on a best-effort basis. If the page is public and can be fetched by the server, the tool can extract text and markup signals such as the title, meta description, H1, headings, CTA text, forms, and visible copy. If the page is blocked or heavily app-rendered, manual mode is the safer fallback.
Why do trust signals matter on a landing page?
Trust signals reduce hesitation. Testimonials, guarantees, reviews, client logos, privacy language, and reassurance around risk all help visitors feel more comfortable taking the next step, especially when the page is asking for a demo, signup, or purchase.
What counts as a strong CTA?
A strong CTA tells the visitor exactly what to do and what kind of action they are taking. Phrases like "Book a call," "Request a demo," or "Start free trial" are clearer than vague prompts because they reduce uncertainty and make the path to conversion more obvious.
Does this grader replace a full CRO audit?
No. It is a fast rules-based review, not a substitute for user research, analytics, testing, or full-page design analysis. Its job is to catch common structural and messaging gaps quickly so teams can improve the page before deeper CRO work begins.
Markework
Turn page reviews into stronger campaigns and clearer offers
Use free tools to tighten positioning, sharpen metadata, and improve conversion pages faster. When you are ready to execute with marketers, freelancers, or clients, Markework helps you move from review to delivery.