Input
Build your PAS draft
Enter the offer, audience, goal, tone, and channel, then add the core problem, frustrations, benefits, CTA language, or notes that should shape the draft. The sample mode loads a realistic SaaS copywriting scenario.
Free copywriting and marketing tool
PAS Builder
Build a practical PAS draft for landing pages, emails, ads, service pages, and other conversion-focused copy. This tool helps copywriters, marketers, freelancers, agencies, founders, and business owners turn an offer into a clearer Problem, Agitation, and Solution flow.
The PAS framework works because it forces the message to start with a real problem, make the cost of leaving it unsolved feel tangible, and then present a credible path forward. Markework's PAS Builder uses deterministic drafting logic so the output feels usable, focused, and easy to adapt.
Results
Generated PAS draft
Add your offer and build your PAS draft
You will get headline ideas, three PAS sections, CTA suggestions, and practical adaptation notes as soon as the draft is generated.
Headlines
Headline ideas
CTAs
CTA suggestions
Framework
PAS sections
Recommendations
Tips and recommendations
Customize
How to customize this draft
FAQ
Frequently asked questions about PAS copywriting, conversion messaging, and marketing drafts
These answers are written for copywriters, marketers, freelancers, agencies, founders, and business owners creating more persuasive messaging.
What is the PAS framework in copywriting?
PAS stands for Problem, Agitation, and Solution. It is a persuasive copywriting framework that starts by naming a clear pain point, deepens the urgency around that pain, and then presents a product, service, or offer as the next logical step.
When should you use PAS instead of AIDA?
PAS is especially useful when the message needs to start from a clear frustration or business problem. It works well for landing pages, ad copy, emails, service pages, and product messaging where the audience already feels the pain and needs a sharper reason to act.
Does PAS work for ad copy and email copy too?
Yes. PAS adapts well to short-form channels like ads and social posts because the problem-agitation hook can be very compact. It also works in email and landing pages where the problem and solution need more context before the CTA.
What should go in the Agitation section of PAS?
The Agitation section should show the cost, frustration, risk, or missed opportunity tied to the problem. The goal is not to be dramatic for the sake of it, but to make the pain feel real enough that the audience wants the solution.
How do you make PAS copy feel persuasive without sounding overly aggressive?
Keep the problem language specific, make the agitation practical rather than theatrical, and use the solution section to add clarity, benefits, proof, and a low-friction next step. Tone and channel should shape how sharp the final draft feels.
Markework
Turn framework thinking into usable marketing copy
Use free tools to structure stronger copy, clarify positioning, and move from a blank page to a usable first draft faster. When you need marketers, freelancers, or execution support, Markework helps turn messaging into delivered work.